Place balloons at the edge of your display so people can find your site.
Place extra balloons at street corners near your studio to direct people.
Use chalk to draw arrows and directions to your studio on nearby sidewalks. Get creative!
Let your neighbors know you’ll be outside and invite them to come see your work! SOS is a great opportunity to connect with the people in your neighborhood, just be sure to give housemates and neighbors heads-up ahead of time.
Setting up your display
Choose a space that visitors can get to: lawns, driveways, garages, or porches are great options.
Stay off public sidewalks and streets, and remember to talk to the other people in your building if you’ll be using any shared space.
If you use a tent or shade structure, make sure it’s large enough for both your work and a visitor or two at a time.
If you have fences or other structures you can hang work from, use them!
Display your work with visitors in mind
Be sure your art is well-illuminated. Good lighting makes a huge difference. Inexpensive battery-operated clip lights are available for less than $10 at most hardware stores.
Place as much work as possible at or just above eye level, so visitors don’t have to stoop or crane their necks.
Clearly label your work, including pricing.
Label or cordon off any part of your yard that you don’t want people to touch — a friendly “please don’t touch” sign will do the trick
Make your exhibit space welcoming and interesting
Invite members of your personal Quaranteam over to socialize with you during the event, or one or two friends for socially distant chatting. Having a group of people there can make other visitors feel more comfortable.
If possible, be working on something so visitors can watch how your art is created. Some artists also set up a slideshow of other works or video of their process, which helps visitors engage with the work.
Engage with your visitors
Greet everyone who comes to your space. You may find it helpful to put a sign with your photo and name on it near the street so that visitors know who to address their questions to.
Have slips of paper and a container for visitors to write their email addresses on to sign up for your mailing list (if you have one). Do not provide pens unless you can offer a new one to every visitor.
Thank visitors for coming — refer them to other artists if they ask for suggestions on whose work to see!
Be reachable after the event
Clip business cards, postcards, or brochures individually to a display for visitors to take. Don’t leave a pile – make it as contactless as possible.
Create and display a QR code that sends visitors to your website, social media, or online store.